1.  Personalized Customer Experience

Local shops cherish their customers and aim to offer a welcoming, personal touch. They know their products inside out and are eager to answer your questions. When you shop at a small business, expect warm and attentive service, as these owners value your satisfaction.

Unlike big corporations, neighborhood business owners can be hands-on, and focused on improving your experience. They hire from within the community and build strong customer relationships.

For these businesses, word of mouth isn't just customer feedback – it's a vital avenue for networking and marketing. When you support a local business, you support owners who care about every aspect of your experience.

2.   Improve the Local Economy

Shopping locally means you’re putting money back into your community, helping it grow and prosper as a vibrant and functional business ecosystem.

A trusted study showed that small retailers reinvest 52 percent of their earnings back into the local economy – in stark contrast to just 14 percent from national chain retailers. This directly benefits your community, funding essential services and programs for you and your family.

In addition, small businesses frequently give back by donating or supporting other local groups. When small businesses do well, your community thrives.

3.   Create More Jobs

Shopping with small businesses not only invigorates your local economy, it also creates and sustains local employment, strengthening opportunities for success and upward mobility for the whole community.

Post-pandemic, small businesses have become even more essential employers. There's been a surge in job creation by small business employer firms, according to a study by The Office of Advocacy.

When you buy from these businesses, you're helping locals pay their employees, cover their expenses, and support their families.

4.   Reduce Environmental Impact

Local businesses tend to source more of their products locally, reducing the need for extensive transportation and outsourcing of goods and materials. They often require less physical space for operations and occupy locations closer to residents, resulting in reduced traffic and air pollution needed to do business.

While you might not see the immediate effects of choices like these, they can have a positive impact on the environment, benefiting future generations in the long run.

Behind every small business is a dream – and supporting them can help make it a reality.

When you patronize and promote your small local businesses, you’re nurturing the well-being and vibrancy of your community, and everyone in it.

HealthChoice of Michigan wholeheartedly supports all businesses in Oakland and Wayne Counties to be and do their best.

In honor of that goal, we offer an affordable, comprehensive Small Business Plan to cover your health, dental and optical needs, using an extensive network of Metro Detroit's most respected physicians and hospitals.

With a flat rate of $240/month per team member (regardless of age or gender), you can afford the best coverage for your team with minimal out-of-pocket costs. That leaves you with more time – and money! – to invest in your own community.

Visit https://healthchoiceofmichigan.com to learn more or to start your application.